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IMPLEMENTING NEW TECHNOLOGIES：INNOVATION AND THE MANAGEMENT OF TECHNOLOGY
2222 年出版458 页ISBN：0631178058 -
CASES IN MARKETING MANAGEMENT Issues for the 1990s 2nd edition
1992 年出版650 页ISBN：0131163515 -
STRATEGIC MANAGEMENT CONCEPTS AND CASES
JOHN H.BARNETT WILLIAM D.WILSTED1988 年出版930 页ISBN：0534871763 -
MARKETING MANAGEMENT TEXT AND CASES
JOHN A.QUELCH ROBERT J.DOLAN THOMAS J.KOSNIK2222 年出版848 页ISBN： -
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Trust and New Technologies Marketing and Management on the Internet and Mobile Media
2008 年出版309 页ISBN：9781847205681 -
